Located along Tripoli Street near residential neighborhoods in Mirdiff, the retail center is designed as a landmark establishment to cater to the needs of residents. The G+1 superstructure provides retail shops at the ground level and a supermarket at the first floor.

A department store is positioned at the strategic corner of the building as a visible iconic design feature. A basement and surface parking provide ample parking needs for users. Set back from the main road, the building façade with its long road frontage serves as a dynamic billboard that attracts attention – day or night.